Fresno is California’s Year-Round Playground


Ever

wonder what makes Fresno unique?  When someone asks you what there is to do in Fresno or what makes our region unique, are you at a loss for words?  If so, the Fresno Convention & Visitors Bureau has been working with two of Fresno’s marketing/branding experts, Suzanne Bertz-Rosa and Travis Sheridan, to develop a brand describing who and what Fresno is all about.  If you haven’t seen it yet, I’ve included the link below.  It’s quite a vision of Fresno’s brand and hopefully you all have the chance to read it and work through some of the exercises towards the end.

Click here to read “Fresno’s Brand Platform”
If you’re interested in reading more about some of the fun and exciting things to do in Fresno and its surrounding areas, you might also browse the FCVB’s website at www.playfresno.org.  They have phone numbers for people whom you can contact if you’re interested in having fun outdoors–hiking, rock climbing, camping, national parks–shopping, eating out, etc.  My fellow blogger Adam and I will probably have some stories and adventures we’ll share with you sometime in the near future on specific things that we’ve done so that you can enjoy Fresno and it’s neighboring areas year-round.
Please email us at flypresearch@gmail.com to share your stories and comments of what you enjoy doing in Fresno.
Posted by Tim Sudiacal

Ever wonder what makes Fresno unique?  When someone asks you, “What’s Fresno like?”, are you at a loss for words?  If so, we’ve got the answer for you.  The Fresno Convention & Visitors Bureau has been working with two of Fresno’s marketing/branding experts, Suzanne Bertz-Rosa and Travis Sheridan, to develop a brand describing who and what Fresno is all about.  If you haven’t seen it yet, I’ve included the link below.  It’s a vision of Fresno–who we are and the expectations of our actions–and hopefully you all have the chance to read it and work through some of the exercises towards the end.

Click here to read “Fresno’s Brand Platform”

Now that you know what the brand is, what are you doing to “live the brand”?

Email us at flypresearch@gmail.com.  Please share your stories, thoughts, and comments with us.

Posted by Tim Sudiacal

Posted: Thursday, July 2nd, 2009 | Category: Professional Development. | RSS 2.0
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